Once upon a time, crowdfunding platforms emerged as a way of securing funding for renewable energy projects in the UK.
Every day, renewable energy installations generate power and deliver financial returns as well as carbon savings.
One day, I analysed investor data from Abundance Generation, a crowdfunding platform, and conducted a survey asking the public about its willingness to invest in renewable projects via crowdfunding platforms.
Because crowdfunding allows people to invest as little as £5, it attracts lots of small investments.
Because of the carbon savings from renewable energy people are willing to wait longer to get their initial investment back.
Because banks are reluctant to lend to independent and small scale renewable projects, crowdfunding provides a relatively cheap way of raising investment.
Finally, I recommend that crowdfunding platforms provide their investors with intangible benefits such as the amount of carbon their investment has saved.