In Pursuit of Purpose

Green Sky Thinking

In my line of work the buzzword for the past few years has been ‘purpose’. Whether its large companies re-framing their sustainability strategy around purpose, recruiters looking for a “purpose fit” for graduates or individuals stepping forward to declare their ‘reason for being’ –  the word purpose is everywhere. Purpose and happiness have been presented as inextricably intertwined. It is supported by the rise of positive psychology, by research on millennial’s that states “young people want more than a pay check and a job title”. Its importance has been further reinforced by leading thinkers like Victor Frankl and the seminal book ‘Man’s search for meaning’ and popular writers like Simon Sinek and his “Start with why”.

I work with leaders for positive social and environmental transformation. Over the past few weeks, I’ve noticed that this need for purpose is creating considerable anxiety. “But what am I here for…?” one person…

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